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Check Wasted Spend.
How much of your money is being wasted on irrelevant visitors or due to poor optimization? Are You Leveraging the Latest Features? Are you taking advantage of Google's latest features and additions to help you increase your return on investment? Are You Getting Maximum Exposure?
Are Your Website Landing Pages Performing? Does your strategy take into account the whole process or is it limited to impressions and visitors only? Are You Visible For The Best Selection of Keywords? Which keywords are you failing to target or exploit? How many potential customers are you missing out on because you do not have the right keyword coverage? |