Why are SEO & SEM Complementary?
Many companies believe that SEO and Search Engine Marketing are separate strategies. We view them as two sides of the same coin. “Think of SEO as your long-term traffic strategy, and think of SEM as the short-term one” |
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Increase In Visitors
Only 2% of searches on Google go past the first page of results. Page 1 ranking gives you 24/7 exposure to your target market and allows you to lower your PPC spend.
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Reputation and Perception
Ensure that there is only positive sentiment for branded terms on page 1. Reputation management and SEO work well together to reduce ranking URLs with unfavorable opinions.
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Brand Exposure
Exposure to your audience is crucial to 'Brand Development'. Companies seen in the top organic placements are seen to be representative of the best in that industry.
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